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In an effort to increase
awareness of our product and services,
we created a campaign to engage and
build rapport among potential partners
- all at the CEO/CFO level. Using
a theme "Many Shades of Blue" we
needed a variety of gifts with interesting
interpretations of the color blue.
Blues CDs, blue origami birds and
chocolate covered blueberries were
some of the unique gifts chosen and
used. A Basket Case handled all mailing,
returns, and chose packaging that
clearly aligned with our target audience
- high end and memorable. Thanks
to their dependability and quick
turnaround, we added a unique element
that allowed us to standout among
our competitors and successfully
open doors to establish future partnerships.
Oh, and we can track over $2,300,000
in booked new business volume thanks
to the two campaigns tracked.
Financial Services Company
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